FREE: The Future of a Radical Price

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FREE: The Future of a Radical Price

Auteur(s): Chris Anderson

Narrateur(s): Chris Anderson

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The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

Commerce électronique

Développement commercial et entrepreneuriat

Gestion et leadership

Histoire et culture

Marketing

Marketing et ventes

Prévision et planification stratégique

Réussite personnelle

Économie

Entreprise

Commerce

Drôle

Technologie

Gestion

Capitalisme

Ce que les critiques en disent

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." ( Publishers Weekly)

Les plus pertinents

Overall the book was imteresting and worth my time to listen to it. Would recommend.