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FREE: The Future of a Radical Price

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FREE: The Future of a Radical Price

Auteur(s): Chris Anderson
Narrateur(s): Chris Anderson
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 The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.

Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.

Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

©2009 Chris Anderson (P)2009 Hyperion Commerce électronique Développement commercial et entrepreneuriat Gestion et leadership Histoire et culture Marketing Marketing et ventes Prévision et planification stratégique Réussite personnelle Économie Entreprise Technologie Commerce Drôle Capitalisme Fiscalité Gestion

Ce que les critiques en disent

"As in Anderson's previous book, the thought-provoking material is matched by a delivery that is nothing short of scintillating." ( Publishers Weekly)
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Les plus pertinents
Overall the book was imteresting and worth my time to listen to it. Would recommend.

Would recommend

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Found that this audio book was overly informative, insightful and enjoyable to listen too. Would listen too again

Good listen

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If you’re listening to this book now please note that the majority of the information in terms of examples such as ‘MySpace’ is now outdated. Nonetheless the discussion is still relevant. If are interested in creating a free model for your business, give this a listen.

Outdated examples yet worth listening

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I was well written and easy to follow while doing other things. It was interesting and not my typical book pick.

A free book on how free economy work

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I finished this over the course of 2 days. i wanted to hear it all so I could get to work implementing the principles. The best and most useful free book I've ever not paid for!

Phenomenal!

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Good overview of the free market economy. Would have been better to read than listen

Better off as ebook or physical book

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Listening to this book for free made me buy his other books. You can’t afford not to get this book.

Not too shabby

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It was really good but I feel like a second edition is necessary. I probably would have given it 5 stars if I didn't feel like all of the examples were more than a decade old.

Great... more more or less.

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It is an easy end enjoyable listen filled with real life examples of companies. clearly well researched. I first heard of the book through the Tim Ferris podcast so when I looked it up, I was excited to see it was free.

Great real life examples. Well researched

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This was a great fast pace in-depth summary of the economics of "free" products. Very well explained history and reasoning behind it all. Very nice reader and good quality sound.

Food for thought

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