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Giftology

The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
Auteur(s): John Ruhlin
Narrateur(s): Drew Birdseye
Durée: 2 h et 8 min
Catégories: Affaires, Marketing
4.5 out of 5 stars (18 évaluations)

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Description

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.

But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.

John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.

Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:

  • Mastering reciprocity, the hidden bottom line booster
  • Laser-targeting whom to give a gift and when to use thrift
  • Uncovering your client's inner circle and becoming part of it

Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

©2016 John Ruhlin (P)2016 Podium Publishing

Ce que les membres d'Audible en pensent

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Au global

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Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

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  • Au global
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars

Some good info, but felt like it was lacking

I think this is one of those books that could have been a long blog post. I do really believe in the message it is pushing (using gifting to build relationships) and the author gives examples from his life when it worked. He also gives some guidelines like don't gift food-related items and don't gift around Christmas. But overall he gave a very small range of the type of gifts that work well. For example, he repeatedly uses a knife set as an example throughout the book.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Fantastic Book with great ideas

A fresh approach to the topic of getting referrals and influence.

I really enjoy all the ideas about giftology and the impact of giving.

  • Au global
    2 out of 5 stars
  • PT
  • 2019-04-11

long story short...send knives and you'll do well!

Too much fluff not enough case studies.
Book goes over same concept of" Give before you receive " over and over again.

I would recommend "talk triggers" to anyone that is interested in making experiences special

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Quick but informative

Interesting about giving good, meaningful gifts vs just anything. We give tons of gifts to our clients and making one of meaning is key. Great book, worth the investment

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Chalk full of nuggets

A great way to approach relationship building for any business owner that doesn’t want to compete in red oceans.

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  • Au global
    2 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Brett
  • 2017-01-27

Great concept but left me wanting more

This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.

I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.

I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.

I do not recommend this book.

8 les gens ont trouvé cela utile

  • Au global
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    2 out of 5 stars
  • Robin Ruud
  • 2017-07-05

Has one beautiful sentence

The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.

10 les gens ont trouvé cela utile

  • Au global
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Eric C. Boughman
  • 2018-07-17

No bonus but an okay story of gift experiences

I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.

3 les gens ont trouvé cela utile

  • Au global
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Nick
  • 2019-01-25

Too promotional

The book keeps referencing his online website for content that should have been included in the audiobook

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Greg
  • 2020-02-26

Great ideas!

great ideas. what really gets you to think about different ways to care about your customers. not just the typical swag gifts that everybody gives out. Gives a clear message that being thoughtful is more important than frequency.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Melanie Deziel
  • 2020-02-13

Quiz listen with practical tips

Easy listen. Very actionable. Will definitely change the way I give gifts in business and life

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Raul Cruz-Gerardo
  • 2020-02-05

Very helpful

it makes you think and push you to take action. it is a launching pad for your creativity.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Dave
  • 2019-11-25

Love it

I'd listener this book pretty much straight through and cannot wait to start implementing the ideas as soon as I get the opportunity to

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Sarah
  • 2019-11-17

Not what I expected but still liked it

This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Benn @ UET
  • 2019-10-25

Exceptional book!

The insightfulness if this book blew me away Thanks for it Audible and Drew Birdseye!