Growth Hacker Marketing

A Primer on the Future of PR, Marketing, and Advertising

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Growth Hacker Marketing

Auteur(s): Ryan Holiday

Narrateur(s): Ryan Holiday

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À propos de cet audio

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

Commerce électronique

Développement commercial et entrepreneuriat

Entrepreneurship

Gestion et leadership

Marketing

Marketing et ventes

Réussite personnelle

Sécurité informatique

Entreprise

Commerce

Piratage

Gestion

Direction

Marketing numérique

Ce que les critiques en disent

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)

Les plus pertinents

I can't say this book taught me anything. but it does motivate you to think about stuff for your own. in the boom he says Growth hacking is a mindset not methodology and he's right about that, and this book makes you try and think that way.