Page de couverture de Hyperwars

Hyperwars

Eleven Strategies for Survival and Profit in the Era of On-Line Business

 Aperçu

1 mois d'essai gratuit à Audible Standard

8,99 $/mois à la fin de l’essai. Annulation à tout moment.
Essayer pour 0,00 $
Autres options d’achat

Hyperwars

Auteur(s): Bruce Judson, Kate Kelly
Narrateur(s): James Naughton
Essayer pour 0,00 $

8,99 $/mois après 30 jours. Annulable en tout temps

Acheter pour 16,51 $

Acheter pour 16,51 $

The effects of the online revolution are being felt far beyond Silicon Valley as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. The term "HyperWars" describes the constant battle for survival of the fittest that reflects the reality of business today. Managers who want to stay afloat need practical guidance -- and fast.
Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven strategies for thriving in this hypercompetitive environment. His visionary techniques, from "Create the 'Total Solution' for Your Customer" to "The Magic in 'Free,'" are illustrated with examples of Internet initiatives that real companies, from pool suppliers to major businesses like Chrysler, are implementing today.
HyperWars explains how the Internet can and must be incorporated into all aspects of a business, to do everything from cutting procurement, marketing, and communication costs, to deepening customer relationships. Here are the tools every reader needs to survive and profit in the new competitive era. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing et ventes Prévision et planification stratégique Entreprise Commerce Marketing Survie Gestion
adbl_web_anon_alc_button_suppression_t1
Pas encore de commentaire