Gratuit avec l'essai de 30 jours

  • Iconic

  • How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
  • Auteur(s): Scott McKain
  • Narrateur(s): Scott McKain
  • Durée: 5 h et 14 min
  • 5,0 out of 5 stars (2 évaluations)

Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
Accédez à des promotions et à des soldes exclusifs.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.
Page de couverture de Iconic

Iconic

Auteur(s): Scott McKain
Narrateur(s): Scott McKain
Essayer pour 0,00 $

Après 30 jours, 14,95$/mois. Annulable en tout temps.

Acheter pour 28,50$

Acheter pour 28,50$

Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.

Description

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time.

What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.

In his new book, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is - and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:

  • Go negative for greater success
  • Do not “under-promise/over-deliver”
  • Quit selling your products and services

Iconic is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status.

©2018 Scott McKain (P)2018 Scott McKain

Ce que les auditeurs disent de Iconic

Moyenne des évaluations de clients
Au global
  • 5 out of 5 stars
  • 5 étoiles
    2
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Performance
  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0
Histoire
  • 5 out of 5 stars
  • 5 étoiles
    1
  • 4 étoiles
    0
  • 3 étoiles
    0
  • 2 étoiles
    0
  • 1 étoile
    0

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.