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  • In-N-Out Burger

  • A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
  • Auteur(s): Stacy Perman
  • Narrateur(s): Loren Lester
  • Durée: 10 h et 13 min
  • 4,0 out of 5 stars (1 évaluation)

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In-N-Out Burger

Auteur(s): Stacy Perman
Narrateur(s): Loren Lester
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Description

It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.

Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion.

In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds so too does the cultural history of America as influenced and shaped by car culture and fast food.

©2009 Stacy Perman (P)2009 HarperCollins Publishers

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