Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
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Jab, Jab, Jab, Right Hook
Acheter pour 17,27 $
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Narrateur(s):
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John Hopkinson
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Auteur(s):
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Gary Vaynerchuk
À propos de cet audio
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter and Tumblr.
©2013 Harper Business (P)2022 Gary VaynerchukVous pourriez aussi aimer...
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- Écrit par linh Diep le 2021-01-12
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- Durée: 9 h et 24 min
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Au global4.5 out of 5 stars 182
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Performance4.5 out of 5 stars 151
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Histoire4.5 out of 5 stars 152
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3 out of 5 stars
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- Écrit par Curtis S. le 2018-01-09
Auteur(s): Robert B. Cialdini
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Twelve and a Half
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Au global5 out of 5 stars 147
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Histoire4.5 out of 5 stars 127
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Au global4.5 out of 5 stars 12
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Performance4.5 out of 5 stars 7
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Histoire4.5 out of 5 stars 7
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the book is a great begging to the game, very clear and descriptive tutorial.
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It’s funny how the narrator doesn’t know how to pronounce ASAP Rocky and a mispronounces a few other words! Unless this is a rereleased audio book from when it originally came out, I’m surprised it’s not Gary narrating.
Again, great information in the first few chapters!
Great information. Would have been better with Gary reading it!
Un problème est survenu. Veuillez réessayer dans quelques minutes.