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Jony Ive

The Genius Behind Apple's Greatest Products

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Jony Ive

Auteur(s): Leander Kahney
Narrateur(s): Simon Vance
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À propos de cet audio

 The bestselling author of Inside Steve’s Brain profiles Apple’s legendary chief designer, Jonathan Ive

Jony Ive’s designs have not only made Apple one of the most valuable companies in the world; they’ve overturned entire industries, from music and mobile phones to PCs and tablets.

But for someone who has changed the world as much as he has, little is widely known about Apple’s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.

In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive’s success.

Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers. Affaires Histoire et culture Industriel et fabrication Ingénierie Professionnels et universitaires Science et technologie Technologie Biographie

Ce que les critiques en disent

“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.”

—Kirkus Reviews
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Les plus pertinents
This isn't a book I would recommend to most people. It's not particularly fascinating or even educational, but being in the manufacturing business and an admirer of Apple's quality and brand, there were bits and pieces that helped me better understand how to build an exceptional manufacturing business. Most people think of Apple as a tech company, but they really are a manufacturing company. Somewhere in the book the author says that Apple's design team spent 10% of their time on design and 90% on figuring out how to manufacture it.

From what I gathered, they would spend 80% of their time figuring out 20% of the fine details that most other companies ignored. And this was for every part of the product life cycle--from supply chain and manufacturing to how the user might engage the product in unique ways.

As my title alludes to, it's really the essence of the stories in the book that I found really beneficial. I have a better idea of what kind of people to recruit for a design team, how to approach projects, what is most important etc. Not to mention just HOW much failure to expect. It also reinforced some of my beliefs--ie. I've always believed the packaging is almost as important as the product, and sure enough, Jonny Ive spent just as much time designing the packaging as he did the product.

If you just want to run a manufacturing business, this book isn't for you, but if you want to build an enduring brand that continually innovates and exceeds customer's expectations, this book provides some refreshing insights.

It's more about the essence than the content

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This was an interesting journey into the world of product design. Although not very technical or detailed (and in some cases just wrong... insert molding is not the same as metal injection molding!), it was full of interesting anecdotes about the development of various Apple products, and about the man who led the team of talented designers and engineers who created them.

Essex lad makes good.

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This book has interesting content, but jumps around too much to be able to make a logical stream of events and development. Don’t bother reading honestly, main takeaway is Johnny is important to apple as he is the soul of the design.

Interesting content, timeline broken

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