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Lost and Founder

A Painfully Honest Field Guide to the Startup World
Auteur(s): Rand Fishkin
Narrateur(s): Rand Fishkin
Durée: 9 h et 1 min
4,7 out of 5 stars (51 évaluations)

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Description

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. 

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.  

This is not that story.  

It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.  

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.  

Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this audiobook can help solve your problems, and make you feel less alone for having them.

©2018 Rand Fishkin (P)2018 Penguin Audio

Ce que les auditeurs disent de Lost and Founder

Moyenne des évaluations de clients
Au global
  • 4.5 out of 5 stars
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Histoire
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Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

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  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

A MUST Read for any start up or Founder

I seek mentors, not consultants, because they've walked the path and share their experiences. Rand reads and delivers an insightful business book for entrepreneurs. It's dripping with practical knowledge, experience and an honest transparency that I've not encountered often. He is inspirational in the guided tour of his life's journey.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Rand is the kind of tech founder we need more of

I was already interested in what Rand had to say about SEO and wasn't sure if I needed to read this book but it was refeshingly honest and charming and insightful. I hope a lot people thinking about raising money and startng a business read this book first. Even if that's not you right now (like me) you will still get a lot out of this listening experience. It was nice hanging out with Rand for a while and hearing his story. Exciting now for the next chapter with Spark Toro. Good luck Mr. Fishkin.

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    3 out of 5 stars

Learned a lot -- enjoyed it

he doesn't get distracted explaining his failures which I really appreciated. It's easy in a book like this to focus on theoretical what if scenarios. because he doesn't do that, he is able to stay focussed on his goal which is steering future would be entrepreneurs away from his mistakes. I enjoyed the book I do recommend.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

A must read for anyone interested in Startups

The best book I have read about tech startups. Well written and performed. A real eye opener.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
  • Histoire
    5 out of 5 stars

A great book that takes existing concepts and reflect personal experience

The book deserves 5 stars for taking existing concepts and reflecting the author personal experience on them. This brings great unique value of the book. It captures many key points starting with validating a potential market for new business ideas. VC funding reality check specially in the private equity world. With a quick handbook of what needs to be done before engaging VC funding. Brings outstanding point about quick convergence and the poor reflection on loyalty. Also how important for corporate values to be truthful and avoid miss-labeling as they attract like-minded employees. Emphasizing the impact of miss presented values. I don’t agree with the Author about his perspective of MVP with well established companies and how important it is to use EVP of which building a product that is basically fully mature and enhanced(Hearing the term EVP for the first time in the book). There was a reference to the lean startup which is one of the best books and personally I believe that is not fully understood. MVP doesn’t necessarily means a sacrifice in features instead it could be a sacrifice in scalability or performance. Example doing some work manually in the background before spending time and energy to build certain capability. It is by giving the feeling of fully working product without actually building it. Eric Ries proposal isn’t to sacrifice viable features. You have to remember that you as product owner decides what “Minimum” is while the customer is the one that decides what “Viable”. Building a product that lacks the features that qualifies “Viable” in the customers’ eyes means that you have’t built MVP. My message to Rand if you get to do the experience you had again maybe you want to try focusing on what makes the product viable to customer through initial feedback loop. This feedback loop can start before even building the product as that will help capturing it correctly. I know it is easier said than done however that is what it takes to build successful product. The problem of building a fully mature product isn’t only that they would take longer time than MVP but also the fact that perfecting something doesn’t allow room for quick and dirty work arounds. That mindset will stop you from finishing the product on time and you will continuously be pushed behind schedule as new issues come up. Then you are two years in while showing up with a product that either the market doesn’t want or the product is late and competition has taken good share of the pie. Basically a product that is heavily built on LOFA “Leap of Faith Assumption”

  • Au global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars

Good tips but lacks passion & energy...monotone!

He's got a monotone throughout the book, not very convincing, but some great insider tips and very useful advice.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Must read if you are starting a business

The author shares the raw and untold story of most startups. from transitioning between services to products, the author lists many challenges and opportunities.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

A refreshingly honest view of startup life

It's as though Rand is sitting next to you while he shares his story. He offers valuable advice important whether you're a first time founder or embarking on another go.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Exactly what I needed and when I needed it.

Every founder should listen to this as a pre-requisite to starting their company. Rand confirmed that I am not crazy for the way u am feeling about my tech startup.

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great story - no bs

Highly recommend. Most startup books don't really show how hard it is to be a Founder. I have never been the guy who spends hours listening to audio books - I finished this one in 48 hrs. #Audible1

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  • Au global
    3 out of 5 stars
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  • T
  • 2019-10-17

Stopped reading - politics in a non-political book

The book is great in the sense of its openness to painful experiences and mistakes -- there were/are many -- as there usually are in startups. There are some things that I disagree with, of course. As a seasoned professional and successful business owner, I expect that. I am unaware of a single book that has me fully convinced on all points made. I stopped reading when the author brought politics into the book. He quoted Scott Adams in a positive way and then said what a horrible person he is. I tried to continue, but my experience was ruined. Once again, a person alienates a significant portion of their potential audience by revealing their views on politics. Even a single-sentence rant on politics or the character of a person (opinion) is unacceptable for me. What purpose in a non-political business does that serve? Perhaps an autobiography could reveal partisanship, and even should. But this is not an autobiography or a political book, is it? And, to be clear, I don't care which side of the political aisle you'd park your behind. In a time when we are inundated with rhetoric at every turn, the partisanship is both a great divider and unwelcome to all but those they echo. If the author believes that his view is so accepted that he can afford to limit his own reach across this divide, then he is naive in this aspect of business. Stakeholders in his company should be concerned. How much potential profit is lost to this egotistic need to rant? With this in mind, why should I spend my valuable and limited time trying to learn something new from a person that is willing to do that? Nothing I heard before this incident was so new, revealing, or important to me that I was willing to continue. Just a couple years ago I may have made a different decision. Today, I'm done with the dividers and tech founders who perceive themselves as the epitome of social propriety; somehow obligated to voicing the echoes of their particular circle of influence. Of course, if there is hard-core evidence that reveals that bringing political views into a non-political company is beneficial, please reveal that...perhaps in a new book.

5 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Einar Þór Gústafsson
  • 2018-08-27

Insightful and inspiring

Lost and founder by @randfish is brutally honest, insightful and inspiring. One of the best and fun books on product, leadership and founding I’ve read in a while.

3 les gens ont trouvé cela utile

  • Au global
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars
  • Ora et Labora
  • 2019-10-01

Extremist Leftism

this book was ruined and made completely and utterly unshareable for its endorsement of the antiscientific idea that a person can "become" a woman if he is a man. truly horrible propaganda. its amazing that this denial of science and reality is even a thing at all. Horrible. Also, it has a lot of lefty talking points, which make it really appalling.

6 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Brancusi reading
  • 2018-07-15

Must read

Really great to hear someone truly open up. Thank you Rand, it’s extremely eye opening and really changes my thinking.

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • G. Brown
  • 2018-06-19

Rand Delivers an Honest and Graceful Story of The Startup Journey

I really enjoyed this book and how timely it was for me and my own journey. Lots of good notes that I’ll take with me!

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Utilisateur anonyme
  • 2018-06-18

A must-read for any aspiring founder

This book is, indeed, as the name suggests - brutally honest, and digs into some really important pain points for entrepreneurs and those surrounding them, while providing super insightful lessons (or "cheat codes", as the author calls them) Highly recommended!

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Jared Gardner
  • 2018-06-13

Actionable, realistic and honest startup advice

I loved this book, Rand has always been a great story teller. Hearing the story of Moz's founding through the eyes of the CEO and hearing the business side of the most popular SEO software company out there.

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Nick Pullano
  • 2018-05-17

Great book, spectacular narrator

I've been a Moz customer and Rand fan for a while and have been anxious for this book to come out for a while and it didn't disappoint. If Spark Toro doesn't work out, Rand could be a pro reader. He's a spectacular reader which makes the book much more enjoyable (especially at 1.6x speed). If you liked The Hard Things About Hard Things, you'll like this.

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Thaylan
  • 2018-09-09

excellent!

finished in a week. excellent insights, no nonsense, straight and authentic. very good reflections.the best one about being a founder that ive evee read.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Brandon
  • 2018-08-21

Very Eye Opening

I will definitely be gifting this to all my likeminded friends. What great insight and honesty.

1 personne a trouvé cela utile