Made to Market

Marketers, the world needs you to stop selling and start storytelling! Only you have the keen sense of storytelling and uncanny relationship-building skillset to leverage marketing's transforming powers. From analytics to the strategic development process, a marketer's skills span way beyond selling stuff on social media. But are marketers learning what's needed to operate outside a sales-motivated mentality, connecting the dots that lead to measurable success?

To marketers who know they're made for more than just selling, this book is for you! Here, you'll learn how marketing originated to better understand where the next marketing evolution is heading.

To employers who want to better understand marketing roles and their part in the growth process, this book is for you! Here, you'll learn about the mind, mission, and training behind what a marketer can truly do to make your organization stand out. Spoiler alert: marketing professionals are not built for sales. They are built to manage and develop forward-thinking, competitive message positioning to solidify and execute a brand's corporate identity. In fact, the magic of marketing is its ability to execute savvy storytelling and digital communications that result in increased leads for your sales team. It's time to expect more from marketing, and uphold its ability to revolutionize the business landscape.

Take an inside look at the technical skills producing Made to Market-ready results that are future-proofing strategic marketing efforts.