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Marketing Rebellion

The Most Human Company Wins
Auteur(s): Mark Schaefer
Narrateur(s): Mark Schaefer
Durée: 7 h et 14 min
5 out of 5 stars (17 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Marketing Rebellion will teach you:

  • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
  • Why businesses must be built on human impressions instead of advertising impressions.
  • The five constant human truths at the heart of successful marketing strategy.
  • Why customer loyalty is dying and what you need to do about it right now.
  • How to help your best customers do the marketing for you.
  • Actionable steps to provide an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

©2019 Mark Schaefer (P)2019 Mark Schaefer

Ce que les auditeurs disent de Marketing Rebellion

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Au global
  • 5 out of 5 stars
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  • Au global
    5 out of 5 stars
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An Absolute MUST READ for all marketers

Whenever Mark writes - the world needs to read! As one of the world's greatest thought leaders, Mark works with and observes just where the world is at. We're all done with Sales and Funnels and constant email streams. But what is the solution?
Be More Human! This book proves it without a doubt as Mark unravels the success of companies Like Lulu Lemon, North Face, and Yeti Coolers.
His advice is practical and relevant for business owners and marketers of all sizes!
I loved consuming this book on Audible as you totally get Mark's passion for the future of marketing.
I've recommended so many people to buy this book.

  • Au global
    5 out of 5 stars
  • Performance
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must read for all marketers

I will read all his books now and I put Mark Schaefer on the same level as Seth Godin and the other biggest names.

  • Au global
    5 out of 5 stars
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Must read for all marketers & business owners

I can’t say enough good things about this book. Mark is 100% on point with his advice given and does a great job in his performance reading as well. It’s a must read (or listen) for all marketers and business owners in 2019.

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  • Au global
    5 out of 5 stars
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  • jwsteiert
  • 2019-03-25

To Succeed, Follow the Customer's Lead

What a tremendous book. I've purposefully spaced out my consumption of this book just to allow myself to absorb it properly. Mark's words and dictation set the pace for a brand new marketing world beset with problems and challenges that are best solved by digesting these three words: be more human.

There have been plenty of marketing messages and leaders who have shared this over the years, but no one has ever done so more succinctly or convincingly. The case studies Mark shares in this book not only capture the reader's attention, they grab every business squarely by their shoulders and look them straight in the eye, saying, "I know some of this sounds foreign, but this is the way to future and present success."

It's a great book that I will share with other business leaders and friends who ask me about business and marketing. Already it is changing the way I view promotion and planning. Thank you, Mark, for putting all of this on paper (and then reading it to us!)

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  • Au global
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  • Raphaele Jacqueline
  • 2019-06-13

A book for humans and well those in business too.

I am not sure I would even do this book justice.
But I will share my story and experience.
Which considering this book and its focus is well, kinda spot on!
I was in the entrepreneurship world 2 times before. I learned lessons and pick up some gems along the way-thankful.
I have 2 new projects and I knew I needed a different approach, a different plan this time.
So since the beginning of 2019 I have been digging deep and listening to business-related books, self-development from women thought leaders and now in the marketing space.
Since I was not a business major, nor did my healthcare degree require any business classes - I know I needed more knowledge.
When I first started this book thought " he sounds like Ferris Bueller" ( I think he does)
Back to the book.

I feel like not only have I learned some powerful business insight - I have learned to be a different human.

The case studies and examples are pretty EPIC.
Learned a lot about my favorite brands. Learned I need to shop at Room & Board (ha).
I also learned that I need to dig deeper into the brands I like, follow and trust, and re-exam some too.
I am so thankful for this book.
I am of the thought that even if you are not in business, business owner or in marketing - there are lesson and skills in this book that are of VALUE and meaning.
This could be of value for healthcare - perhaps can spark a revolution there!

I move forward in my projects with a much better understanding of "meaning, purpose and marketing"

Thank you

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  • Au global
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  • Anonymous User
  • 2019-05-10

A MUST!

Fantastic book and fantastic read by the author! A must for all marketing people or business owners!

1 personne a trouvé cela utile

  • Au global
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  • Dave T
  • 2019-04-15

Really inspires a new approach

Mark does a great job inspiring a new application for those of us tied of the downward spiral if transactional customer relationships. Gotta believe in doing different for this to be a springboard! Love Mark's narration!

1 personne a trouvé cela utile

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  • Vanessa Kenens
  • 2019-04-03

Best marketing book of the year!

Very well narrated by the author himself. I finished the book in two days of listening and couldn't put it down. It's full of interesting examples and practical advice. A must read for every self respecting marketer who wants to survive the disruption going through the marketing landscape right now.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
  • Sarah Stahl
  • 2019-03-10

A Book Every Marketer Should Read!

wow!

For those looking to make true and lasting change with a meaningful impact in their marketing career, start here! The history and future has never been more clearly articulated, with the true way forward well layed out.

1 personne a trouvé cela utile

  • Au global
    5 out of 5 stars
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  • Trila
  • 2020-06-28

Amazing Insight

I absolutely adore this title and would suggest anyone wanting to know how to get more clients today... to listen to it

  • Au global
    3 out of 5 stars
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  • Alexandra Lartey
  • 2020-03-07

Not that easy

I can agree with the author about marketers being f...d up with lots of irritating methods. However, the key is not in tools marketers are using, but in their professionalism. Word of mouth, customer reviews and influencers are not a silver bullet. It can be used in a totally wrong and irritating way too. I agree marketers should think about being really helpful for their customers. It doesn’t mean being amazing on each touch point, it’s impossible to achieve. But human approach - that’s what we really need now.

  • Au global
    4 out of 5 stars
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  • Eric Kambach
  • 2020-02-01

The best strategy is humanity

Both and educational and heartbreaking read for marketing professionals everywhere. An necessary idea that the higher ups will likely ignore.

  • Au global
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  • cksyme
  • 2019-09-01

Another winner from Schaefer

Every time Mark Schaefer writes a book I buy it. And every time I do, I am not disappointed. He always sees over the horizon and helps us know what's coming, not how to address what we already know. Data and story rich. Highly recommend for anyone who is serious about taking their marketing past Google Adwords and Facebook ads.