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Meme Wars

The Untold Story of the Online Battles Upending Democracy in America

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Meme Wars

Auteur(s): Joan Donovan, Emily Dreyfuss, Brian Friedberg
Narrateur(s): Rick Adamson
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 Bloomsbury presents Meme Wars by Joan Donovan, Emily Dreyfuss, and Brian Friedberg, read by Rick Adamson.

A groundbreaking investigation into the digital underworld, where far-right operatives wage wars against mainstream America, from a masterful trio of experts in media and tech.

Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Memes are bedrock to the strategy of conspiracists such as Alex Jones, provocateurs like Milo Yiannopoulos, white nationalists like Nick Fuentes, and tacticians like Roger Stone. While the media and most politicians struggle to harness the organizing power of the internet, the “redpill right” weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets—and the steps of the US Capitol.

Meme Wars is the first major account of how “Stop the Steal” went from online to real life, from the wires to the weeds. Leading media expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and cultural ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of antiesablishmentarians bond over hatred of liberal government and media. Together as a motley reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires.

A political thriller with the substance of a rigorous history, Meme Wars is the astonishing story of how extremists are yanking our culture and politics to the right. And it’s a warning that if we fail to recognize these powerful undercurrents, the great meme war for the soul of America will soon be won.©2022 Joan Donovan, Emily Dreyfuss, Brian Friedberg (P)2022 Bloomsbury Publishing Plc Idéologies et doctrines Politique Guerre Drôle
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Definitely recommend, it’s the predominant story of American history in the 2010s through influence and subversion as well as detailing the rules of the new battlefield and turf wars online.

Having participated (occupy, BLM) or hate-watched (UTR, Jan6, groypers) much of this happen over the last decade and a bit it’s nice to see my lived experience be talked about as recorded history. There was also a lot that I didn’t know, especially around individuals who’s story I lost track of at the time, what happened to them before and after these watershed moments in their lives. Yannopolous, Gionet, Kessler, Cantwell, Spencer, Fuentes etc. It was great to get more of their stories. I don’t have that much of an appetite to follow these people very closely, but it’s good to check in and see what insanity they’ve gotten up to now and again.

Btw Fuentes is still very much kicking around. He’s the best positioned to lead the next generation of CWNs too.

Fun and informative

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