Microtrends Squared
The New Small Forces Driving the Big Disruptions Today
Échec de l'ajout au panier.
Veuillez réessayer plus tard
Échec de l'ajout à la liste d'envies.
Veuillez réessayer plus tard
Échec de la suppression de la liste d’envies.
Veuillez réessayer plus tard
Échec du suivi du balado
Ne plus suivre le balado a échoué
30 jours d'essai gratuit à Audible Standard
Choisissez 1 livre audio par mois dans notre collection contenant plus de 900 000 titres.
Écoutez les livres audio que vous avez sélectionnés tant que vous êtes membre.
Profitez d’un accès illimité à des balados incontournables.
L'abonnement Standard se renouvelle automatiquement au tarif de 8,99 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.
Microtrends Squared
Narrateur(s):
Jonathan Todd Ross
Acheter pour 29,96 $
-
Narrateur(s):
-
Jonathan Todd Ross
-
Auteur(s):
-
Mark Penn
-
Meredith Fineman
-
Mark Penn - introduction
À propos de cet audio
Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.
Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.
Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
Pas encore de commentaire