A Breakthrough Idea Explained Like Never Before

If you've ever wondered what motivates people, how to influence others, and how to unlock optimal potential, this book is your key. In Narrative Wins!, Joe Caruso and his coauthors (R. Curtis Bristol, MD and Shawn Mahoney, PhD) illuminate the powerful concept of narrative—the hidden force behind every decision we make. The stories we believe about ourselves, our work, and our worlds silently but powerfully determine what we see, what we ignore, and how we act. Learn how narrative is the algorithm of the mind—a critical understanding for those who want to lead and live, more effectively. Narrative Wins! will forever enlighten and inform the way you think about yourself, your relationships, and your mind.

In this latest book, Joe Caruso—bestselling author, one of the world’s most respected experts on narrative, premiere advisor, and one of Nightingale-Conant’s “50 Most Influential Minds in Personal Development”—explains the most fundamental drivers of behavior: personal narrative. Through both practical examples and ancient wisdom, Joe shares stories from his own life, examples from business, key concepts from psychology, lessons from literature, and relevant connections to history to demonstrate how and why Narrative Wins!

With this book you will learn to:

• Define narrative

• Recognize the power of context

• Identify a signature story

• Appreciate how personal narrative drives behavior

• ‘Nudge your narrative’ to help rather than hinder your life

• Identify patterns and proclivities that enhance or detract from lived experience

• Shift context for optimal results

• Harness awareness and regulation to lead more effectively

• Discern the hallmarks of Quintessential Leadership

• Become a Great Contextualizer

• Employ perspicacity and curiosity to unlock potential

. . . and tell the right story to the right person in the right way for the right reasons at the right time.