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No B.S. Marketing to the Affluent

No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
Auteur(s): Dan S. Kennedy
Narrateur(s): Shawn Compton
Durée: 9 h et 20 min
4.5 out of 5 stars (7 évaluations)

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.

Description

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples. 

You'll also discover how to:  

  • Use 10 surprising emotional buy triggers the affluent find irresistible  
  • Stop selling products and services, and learn how selling aspirations and emotional fulfillment is more profitable  
  • Use Kennedy's Million-Dollar Marketing System
  • A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use  
  • Apply the magic language of "membership" to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
©2019 Entrepreneur Media, Inc. (P)2019 Gildan Media, LLC.

Ce que les auditeurs disent de No B.S. Marketing to the Affluent

Moyenne des évaluations de clients
Au global
  • 4.5 out of 5 stars
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  • Au global
    1 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Tilden Moschetti
  • 2020-03-06

This was a great book, what the heck happened?

Having read the 2nd addition a number of years ago, I wanted a refresher. Wow, this went from a useful book, to absolute propaganda garbage. Regardless of what you think about Trump, the extreme views of Dan only detract from the message.

Dan, if you want to write about how Trump was the messiah and Obama was the ultimate evil - fine, go ahead, but do it in a book on the subject! Don't completely ruin what was previously a great book of yours.

5 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Sandra J.
  • 2019-11-20

Beautiful Narration!

I have listened every morning while getting ready for my work day. I own a small medical equipment company and need to constantly and consistently reach out to new clients. Thank you for the integrity and wisdom that I have been able to take away from this book!
Sincerely
Sandra in Texas

2 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
  • James M. Rachor
  • 2019-07-28

super awesome content

as a friend of Dr. David Phelps, who is mentioned in the book, and is a client of Dan Kennedys, this is the ultimate guide to today's business, and so amazed at the helpful content. I have sent copies to my son's, and friends!!!! Thanks for writing it and being transparently truthful.

8 les gens ont trouvé cela utile

  • Au global
    4 out of 5 stars
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    2 out of 5 stars
  • Angel L.
  • 2019-10-18

I wasn’t expecting Trump rhetoric

The political opinions are irrelevant to the main point of this book. For that reason I took off stars. When it comes to breaking down strategies for selling to the affluent, it’s a great book. You just gotta weave through the garbage.

4 les gens ont trouvé cela utile

  • Au global
    5 out of 5 stars
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    5 out of 5 stars
  • Daniel Kilburn
  • 2020-05-06

Timeless actionable information.

This is my second listen. There is so much information, reviewing again is beneficial.

  • Au global
    5 out of 5 stars
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  • Kenneth V.
  • 2020-04-24

A must listen for ALL business owners

Very valuable information and insight. REAL business marketing examples that you can apply to any business. Highly recommend

  • Au global
    2 out of 5 stars
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  • Andy
  • 2020-01-12

A lot of useless info about wealthy people. T

Data not readily applicable. But there aren't other books so this is the best option. Anyone knows if there is a better book?

  • Au global
    2 out of 5 stars
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  • Kevin
  • 2019-10-26

I couldn’t finish it

It’s just a lot of demographics. Aside from making the case that the affluent have more money to spend there is no actionable marketing information.

3 les gens ont trouvé cela utile

  • Au global
    1 out of 5 stars
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  • Kindle Customer
  • 2019-08-18

Trumpist

I wanted to learn about marketing to the affluent; instead got a detailed explanation of the political beliefs of the author. He thinks Obama was terrible but is a fan of Trump. He believes Trump is an admirable billionaire, and has been beneficial to the middle class. He's so enamored with the cult that seemingly praises Trump every other paragraph. I couldn't take him seriously. Whatever else he had to say, I didn't want to hear it.

16 les gens ont trouvé cela utile

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  • Eric
  • 2019-09-20

He mentions Trump as a positive

Enough said... I will never read Dan K again. He likes Donald. Donald is clearly an idiot. Dan is not far behind.

9 les gens ont trouvé cela utile