Every day, there are multiple things vying for our attention - people, businesses, technologies, apps. But many of us don’t realize that our attention is our property. It belongs to us just like any other resource we own. And when we choose what we give our attention to, we can focus fully on our own purpose and on what’s best for us. When you take a step back and think about your thinking, you can take control of your attention, as well as your time and your purpose, rather than allowing others to be in control. It’s up to you.

Most people’s notion about how long they’re going to live is an oppressive thought. They feel confined by a certain number of years, an age expectation based on family history and averages. But what if you could extend your lifetime? How would adding extra years impact the way you live now? Dan Sullivan's goal of living to 156 may sound outrageous at the outset. But you’ll soon find that the imagination can have a huge impact on your behavior, and a simple mindset shift can literally change every thought you think.

Dogs thrive when they can make sense of the rules and the relationships around them. Likewise, technology is an amazing companion when you give it a role to play, but it will drive you crazy and make a mess if you think it's in charge. You own technology—not the other way around. And only the technologies that are useful to you should be a part of your life. Adopt the eight ownership mindsets in this book to ensure a positive relationship with both dogs and technology.

When the COVID-19 pandemic hit, it was clear that it would impact all of our lives in important ways and we would have to drastically change the way we communicated with one another and did business. Would we fight back against the changes and wait for the “old normal” to return, or adopt new technologies and adapt to the new way of doing things? Though the Zoom video conferencing platform was already being used by individuals and businesses around the world, the pandemic made its use a necessity, and those who embraced it and mastered it thrived.

Most entrepreneurs spend their working lives competing, feeling fatigue, barely able to offer clients anything more than the industry standard. They deny their creativity and focus their time on making the most of scarce resources. “Free Zone” entrepreneurs don’t compete, they collaborate, creating and sharing “Intellectual Shortcuts” - ways to do things faster, easier, cheaper, and with bigger results. And by 2044, their combined revenue will grow to $15 trillion.

Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks? In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula". The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.

Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to. Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable.

In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.

Everyone complains about time speeding up, so we've done something fast, easy, and simple to solve this problem for entrepreneurs around the world. The 25-Year Framework is a single solution for dozens of the most irritating and energy-draining time pressures that plague the business and personal lives of even the most successful entrepreneurs and their teams. What's even better, the transformation from "time scarcity" to "time abundance" begins to occur in the 60 minutes it will take you to listen to this book.

The people who are most innovative feel free to make anything up, understand that nobody’s in charge, and aren’t concerned about unfairness or inequality. As some people grow fearful and frantic in today's complex world, Dan Sullivan has identified three fundamental mindsets that let you happily ignore and avoid all of this self-created fear and worry.