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Outsmarting Goliath

How to Achieve Equal Footing with Companies that are Bigger, Richer, Older, and Better Known

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À propos de cet audio

 Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.©2000 Debra Koontz Traverso (P)2000 Blackstone Audio, Inc. Développement commercial et entrepreneuriat Entrepreneurship Marketing Marketing et ventes Petites entreprises Réussite personnelle

Ce que les critiques en disent

"Anna Fields' narration captures the essence of the life coach....Practical in all respects, this little reference will make you and your small business grow exponentially." ( AudioFile)
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