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Perennial Seller

The Art of Making and Marketing Work that Lasts

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Perennial Seller

Auteur(s): Ryan Holiday
Narrateur(s): Ryan Holiday
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À propos de cet audio

 The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. Commerce électronique Développement personnel Marketing Marketing et ventes Psychologie Psychologie et santé mentale Réussite personnelle Écrire et publier Entreprise Commerce Inspirant Gestion Comédie
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loved every bit. Ryan has gathere many stories of success to illustrate how important the process of creating is. it all starts with the end in mind!

Seminal book for any type of creator or artist.

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The truth will set you free… this phrase 100% applies to the practical, honest, and experience/research based advice in this book.

Thank you Ryan, you’ve just changed my my creative future for the better.

I 1000% recommend this book.

Exceptional listen!

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Truly comprehensive... the information in this book will set up even a novice with passion of how to succeed with creating and selling a product as well as building up a following... tremendously helpful with clearing up why businesses take time to build and gain momentum. Must read for artistic types... Wish this was recommended reading back in art school!

This is something I wish I had from the beginning!

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I honestly don't understand all the positive reviews for this book. I found it contained absolutely zero useful information.
Just pointless rambling from start to finish.
If you want great books on marketing look up Terry O'reilly - This I know. It is the best book on marketing ever written imo.
and his other book - My best mistake is fabulous as well.

This however is not recommended

A big nothing-burger

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