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Platform

The Art and Science of Personal Branding

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Platform

Auteur(s): Cynthia Johnson
Narrateur(s): Cynthia Johnson
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À propos de cet audio

 The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Entreprise Gestion Direction Marketing numérique

Ce que les critiques en disent

“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.”
—Seth Godin, author of This Is Marketing

“Johnson has created what will become a ‘go-to’ bible of building a personal brand. . . . This book is a must read for someone with an audience of one or one million.”
—Plastic Jesus, street artist

“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.”
—Dr. Mark Goulston, author of Just Listen

“Pure gold. Platform is deep and relevant, with tons of tactical and practical advice. Any entrepreneur who wants to have any kind of personal brand has got to read this book.”
—Setema Gali, Super Bowl champion and author of Winning After the Game
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There's a lot of insightful stories, top of mind topics & historical context covered in this book.

If you want to get a thorough strategic understanding on how to create & consciously lead your personal brand's via today's platforms, this book is a must read.

Read This To Appreciate Your Platform

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So very informative but not intimidating! Lots to be gleaned for everyone! Will listen again!

Take it in!

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