Playing to Win
How Strategy Really Works
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Playing to Win
Acheter pour 22,49 $
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Narrateur(s):
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LJ Ganser
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Auteur(s):
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Roger L. Martin
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A.G. Lafley
À propos de cet audio
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.
Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.
©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.Vous pourriez aussi aimer...
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Wowzers! an amazing book with meaningful tools
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The first strategy book you need to read
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A visual aid of the diagrams would have been helpful
Recommended for any C suite and entrepreneur struggling with strategy.
Great book about strategy
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it is filled with unnecessary complexities.
overall I do not recommend this book unless you're into Shakespeare.
horribly vague
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