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Reframing Generational Stereotypes

Embrace Age Diversity, Build Mutual Understanding and Foster Collaboration to Drive Positive Change

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Baby Boomers, Gen X, Millennials and Gen Z have different mindsets, expectations and communication styles, yet they have one thing in common: they all feel misunderstood. Being aware of each other’s needs, challenges, viewpoints, strengths—even fears, is key to unlocking the power of intergenerational collaboration in the workplace.

Unlike most management books, this will use stories to reveal the origins of intergenerational conflicts, provide groundbreaking strategies to address them, and share first account best practices from leading global organizations (including Unilever, DBS, Siemens, HSBC, P&G, GroupM, Citi). Whether you are a business leader, HR professional, employee, student, educator, founder or heir of a family business, Reframing Generational Stereotypes is a must-listen.

©2020 McGraw Hill (P)2022 Rachele Focardi
Comportement organisationnel et travail Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Entreprise Gestion Direction Emploi

Ce que les critiques en disent

"Rachele is one of the most influential thought-leaders in this space. Her vast knowledge, purpose and passion are deeply reflected in her writing. Through stories, she helps us understand the power of intergenerational collaboration, and presents innovative strategists to help shape The Future of Work." Raquel Suarez, Global Head of Employer Brand and Youth, Unilever

"There is no more insightful guide on how to bring together generations with different values and working styles, and the advantages of doing it successfully. Focardi's writing style is clear, interesting, often funny, and yet logically compelling. An excellent read!" Bob Aubrey, Founder, ASEAN Human Development Organization

"Rachele's fluent delivery makes this book a page-turner. She provides insightful context into each generation's mindsets, attitudes, behaviours, and how they shape their personas in the workplace. A powerful guide for embracing diversity and positive change, and a must-read for every leader in business today." Joanna Bush, Managing Director HRM Asia

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