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Restaurant & Bar Marketing
- The No Bulls#it Guide to Improving Guest Counts
- Narrateur(s): Erik Shellenberger
- Durée: 1 h et 54 min
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Au global
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Histoire
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Auteur(s): Roger Fields
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- Hacking Human Nature
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- Version intégrale
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Au global
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Performance
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Histoire
Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
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- Durée: 1 h et 48 min
- Version intégrale
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Au global
-
Performance
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Histoire
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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Performance
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Auteur(s): Tim Hoffman
Description
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
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Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global
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Performance
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- michala
- 2020-11-10
Excellent Book
Thanks Erik for writing outstanding book . Please check out Erik newly released book as well. It’s must read for all small business owners.
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Au global
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Histoire
- Christopher Murray
- 2021-01-16
love the story line and down to earth approac
great book for someone looking to get more out of marketing in the bar industry!
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Au global
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Performance
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Histoire
- Todd
- 2019-04-22
Great industry read
I have been running our successful multi unit multi brand restaurant company for 30 years now. This is a great read for new and well seasoned operates.
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