Gratuit avec l'essai de 30 jours
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Rory Sutherland
- Audible Sessions: FREE Excusive Interview
- Narrateur(s): Rory Sutherland
- Durée: 23 min
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Rory Sutherland
Description
Joining us at Audible Studios is British advertising executive Rory Sutherland, whose TED talks have been viewed nearly seven million times. He has recently released his book Alchemy: The Surprising Power of Ideas That Don't Make Sense.
In many areas of our lives, reason plays an infinitesimal part. We are driven by unconscious desires. We are drawn to the beautiful, the extravagant and the absurd, such as tiny bottles of fragrance. If you want to influence people's choices, you have to bypass reason. The best ideas make you feel more than they make you think, and the best ideas are irrational.
We spoke to Rory about the difference between perception and reality, why you shouldn’t design things objectively and why King’s Cross has a really long champagne bar.
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Ce que les auditeurs disent de Rory Sutherland
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Bob Bradley
- 2020-12-30
Well Presented
Great presentation of very interesting concepts. Ogilvy is lucky to have such a charismatic leader.
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