
SHIFT
How Top Real Estate Agents Tackle Tough Times
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Narrateur(s):
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Cliff Haby
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Auteur(s):
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Gary Keller
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Dave Jenks
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Jay Papasan
À propos de cet audio
Markets shift and so can you. Sometimes you'll shift in response to a falling market and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and ultimately, your results. You can get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. Put your business into another gear - shift!
SHIFT explores 12 proven strategies for achieving success in any real estate market including:
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Love it!
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Awesome!
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Steve E. Martin
BULLET PROOF A MARKET SHIFT
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Very good book as we are in a shift
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Eye opening insights!
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Cons:
- The figures and tables they constantly reference are not available. You would think that purchasing the book would give you access to it, but it didn't.
- The entire story about the "all hands on deck" was egregious and extremely corny. You really want to base a decision to fire someone on whether or not they will put a hand on a table that has the word "deck" written on it?
- Chapters 10 and 11 are almost completely useless in many Canadian markets, and I would discourage any seller or agent from doing a "creative finance" transaction, as they almost always end terrible for all involved. Many of these financing strategies are not even viable in many Canadian markets. Consult a local mortgage expert and lawyer before taking any advice on those two chapters.
Pros:
- Very viable strategies in here to assist with many agents of all experience levels. I am critical of the way Keller Williams often talks about culture (the deck story for one), but they do have some really good information and training, which is why they're such a large brokerage.
- Chapter 2, 4, 5, 6, 7, 8, and 9, are some of the best advice available in real estate.
This is well worth your time to read, but be prepared for some of the "Keller Williams culture" bits and don't let that deter you from the valuable information in here. Keller Williams doesn't need those culture bits, but I believe they use them as coaching tools for newer agents. Personally, I'm a 6th year real estate professional and have worked at 4 different office, including KW for a bit, and I can tell you from experience this book needs to be on any agent's must read list. I was very pleasantly surprised to see how practical the advice was as well, from solid budgeting advice, to a clear focus on what business growth tactics actually work.
Some criticism, but a solid 7.5/10. Must listen.
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