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Salt Sugar Fat

How the Food Giants Hooked Us

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Salt Sugar Fat

Auteur(s): Michael Moss
Narrateur(s): Scott Brick
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À propos de cet audio

 NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Atlantic • The Huffington Post • Men’s Journal • MSN (U.K.) • Kirkus Reviews • Publishers Weekly

#1 NEW YORK TIMES BESTSELLER • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE

From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back.

In the spring of 1999 the heads of the world’s largest processed food companies—from Coca-Cola to Nabisco—gathered at Pillsbury headquarters in Minneapolis for a secret meeting. On the agenda: the emerging epidemic of obesity, and what to do about it.

Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. This executive then launched into a damning PowerPoint presentation, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. To deny the problem, he said, is to court disaster. When he was done, the most powerful person in the room—the CEO of General Mills—stood up to speak, clearly annoyed. And by the time he sat down, the meeting was over.

Since that day, the situation has only grown more dire. Every year, the average American eats thirty-three pounds of cheese (triple what we ate in 1970) and seventy pounds of sugar (about twenty-two teaspoons a day). We ingest 8,500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that twenty-six million Americans have diabetes, the processed food industry in the U.S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.

In Salt Sugar Fat, Pulitzer Prize–winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more—Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research.

Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the “bliss point” of sugary beverages or enhance the “mouthfeel” of fat by manipulating its chemical structure. He unearths marketing campaigns designed—in a technique adapted from tobacco companies—to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as “fat-free” or “low-salt.” He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of “heavy users”—as the companies refer to their most ardent customers—are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

Includes a bonus PDF with endnotes from the book Mise en forme, régime et nutrition Régimes, nutrition et alimentation équilibrée Sciences sociales Sociologie Nutrition Alimentation saine
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Les plus pertinents
So much shocking but necessary information for anyone that cares about their health and wants to make informed choices. #Audible1

So informative, I loved this book.

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I've read a number of books on food history, nutrition and diet, and this is by far the most riveting. I've listened to it multiple times and it manages to hold my attention and will me with interesting facts to share with friends each time. The narration is fantastic and the dollar value is unmated in my opinion. Easily one of my favorite "reads" of all time.

a fascinating look at the history of consumer foods

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excellent performance by the reader.

The insight on Idustry tactics was new to me and quite informative.

But when Mr. Moss starts talking about how saturated fat causes heart disease, or how salt causes high blood pressure, I can't help but feel that he needs to read Nina Teicholz and Gary Taubes.

The theory that sat. fat is deleterious has been proven false many times since Keys first proposed it. Nurses Health Study, Women's Health Initiative, Framingham experiement, Mr. Fit, and many more that were designed to prove Keys right, demonstrated the opposite.

When Mr. Moss talks about beef, I get a sour "plant-based nutrition" agenda taste.

I saw his fritos fire video on YouTube, and find hard to believe that he still talks about calories being the cause of obesity. We now know that it is a hormonal disease, not an energy balance problem.

As for the actual insiders interviews, they truly were captivating.

good. some info is erroneous

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This is an Astonishing book. Everything humans should know how food organizations manipulate people into eating processed food. It is a book hat can be referred to over and over.

Salt Sugar, Fat

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Well researched and easily digestible. Michael Moss dives deep into the Food Giants and lays out a compelling read. He explains how we have been manipulated to buy processed food products. We learn how addictive foods like sugar, salt and fat are used in food recipes to heighten tastes and our body's additive pathways with little regard for our overall health. He also touches on the marketing and distribution practices. Food Giants rather than making healthy treats, countered medical research with very strategic campaigns to increase their market share and bottom line. They've targeted teens and busy unsuspecting parents. Well worth the read!!
And if listening the narrator does an excellent job !!

Must Read for Junk Food Junkies

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It went into a lot of detail on the history of processed food and gave a hint of what direction it will take
#Audible1

Very informative #Audible1

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Initially drawn in based on the alluring titles and hoping to uncover some well-known secrets of these processed food, but I was actually able to gain so much knowledge on marketing strategies. We as consumers really didn’t know that we crave some food until they are presented to us.

Also, 6/5 for Scott Brick’s amazing narrative. There’s something special about his voice and intonation that made this book sounding like a murder-mystery, which really kept me going.

I wouldn’t say this is an easy read only because I found myself so fascinated by the back stories and the research studies that I kept researching for news/studies on related topics. This is a book that I would carve out time just to listen in and think afterwards.

Food Expose or Great Marketing Manual

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Really enjoyed the investigative approach that this book took, and the easy to understand way that the arguments/facts/details were presented. It definitely made a difference in the way that I shop, eat and live. Very well written and the thoughts were organized in a way that was very easy to follow. #Audible1

Smart, succinct and sustaining

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This book is a great look at how politics, marketing, and economics shaped the food we eat today. Well written and easy to understand, this offers important insight into why we like and purchase the foods we do, the obesity epidemic, and food marketing.

An important overview of the processed food industry

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This book is a must for anyone eager to learn about the “foods” that populate our grocery stores and their relation to obesity. Profusely researched, well written and well read! Loved it!

Excellent book!

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