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Scarcity
- Why Having Too Little Means So Much
- Narrateur(s): Robert Petkoff
- Durée: 8 h et 47 min
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Description
In the blockbuster tradition of Freakonomics, a Harvard economist and a Princeton psychology professor team up to offer a surprising and empowering new way to look at everyday life, presenting a paradigm-challenging examination of how scarcity - and our flawed responses to it - shapes our lives, our society, and our culture.
Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to make friends? These questions seem unconnected, yet Sendhil Mullainathan and Eldar Shafir show that they are all are examples of a mindset produced by scarcity.
Drawing on cutting-edge research from behavioral science and economics, Mullainathan and Shafir show that scarcity creates a similar psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why sugarcane farmers are smarter after harvest than before.
Once we start thinking in terms of scarcity and the strategies it imposes, the problems of modern life come into sharper focus.
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Ce que les auditeurs disent de Scarcity
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Roger Meloche
- 2021-09-27
Very informative and useful for game design.
it opened my eyes. I used to be very judgemental when it came to poverty and inefficient behaviors. I have a better understanding of the scarcity traps people can fall onto.
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- K
- 2023-09-01
Gives you a lot to think about!
I enjoyed this book. It was a perspective I had never really thought about in depth.
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