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Scientific Advertising

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Scientific Advertising

Auteur(s): Claude C. Hopkins
Narrateur(s): Paul Jones
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À propos de cet audio

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom Marketing Marketing et ventes Réussite personnelle Publicité
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Not entertaining but still very interesting. More of a text book of knowledge and proven experiences that are relevant today.

As a real estate agent, I’ve learned the expensive lessons from wasteful advertising, in print and with internet marketing. Now, I measure, measure, measure for desired results: new motivated home sellers and buyers.

Spend money only on what you can measure results. I do an “A” ad and a “B” ad with a Call-To-Action. I compare results. I keep the best ad and do a revised “B”. I repeat. Again and again, keeping the most effective ad.

*the goal (and many of the steps) remains the same: to discover cause and effect relationships by asking questions, carefully gathering and examining the evidence, and seeing if all the available information can be combined into a logical answer.

https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method

Good use of the *modified Scientific Method

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boring outdated marketing stuff here, don't waste your time. I got through it. but was really painful to the end.

lame

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