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Story or Die

How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

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Story or Die

Auteur(s): Lisa Cron
Narrateur(s): Katie Koster
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À propos de cet audio

 “A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice

A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story

Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

That is the power of story. Use it wisely. Communication et habilités sociales Développement personnel Marketing Marketing et ventes Réussite personnelle Science Sciences biologiques Cerveau humain Inspirant Sincère

Ce que les critiques en disent

“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.”—Jay Heinrichs, author of Thank You for Arguing

“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.”—Andy Goodman, director, The Goodman Center

“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.”—Bernadette Jiwa, creator of The Story Skills Workshop
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Cron packs the perfect blend of instruction, anecdote, humor and neuroscience evidence to allow the reader to walk away IMMENSELY satisfied and savvy. Another must-read by this remarkable author.

Another out-of-the-ballpark home run/must read

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Wow! my favorite from Lisa Cron. An in depth look at what a story is, why stories are the only way to make your point, change minds and inspire action . Great examples and breakdowns of what's really happening when we are under the spell of a story, and what is happening in our brains when we hear a story that 'works'. hint it has nothing to do with events, plot, or story structure at all. I loved the case studies, mainly from branding and advertising. This book is incredible, (with engaging and at time hilarious narration). perfect narrating! This books shows you how to compel audiences to listen to your message, in anything from a tweet to a 2 minute video, to a novel. It's not about any of these formats, but about the necessary ingredients for your message to be compelling, and for your audience to relax their defenses and hear your message. For someone who wants to inspire change, this is a must read!

Fantastic narration! One of my favorites this year

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