Amit and Natasha met each other on an online portal, and when they got to know each other better, they realized that there was instant chemistry between them. The only natural thing to happen then was for them to get together and get into a relationship that would eventually lead to marriage. But where the story of love ends for most people post-marriage, for them things took a more interesting and challenging turn. 

Amit had already been pursuing some entrepreneurial goals with his many years of experience and skills. He wanted to start something new which would be both innovative and challenging, with an aim to put his enterprising spirit to its optimum drive. Natasha, during the pursuit of her calling for creativity, had grown to realize that she wanted to do more than just conventional architecture and was looking forward to creating an opportunity to explore something in designing. Their determination to start a venture led to explorations and discoveries, where an opportunity was found in the healthcare sector. They established Soulflower, with the motive of providing funds for the betterment of stray animals across the city. Soulflower has now become a leading brand of natural aroma products and a pioneer of the unique concept of providing spa services at home.