Page de couverture de The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

 Aperçu
Essayer pour 0,00 $
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

The 22 Immutable Laws of Marketing

Auteur(s): Al Ries, Jack Trout
Narrateur(s): David Drummond
Essayer pour 0,00 $

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 18,64 $

Acheter pour 18,64 $

À propos de cet audio

There are laws of nature, so why shouldn’t there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers Comportement des consommateurs et étude de marché Gestion et leadership International Marketing Marketing et ventes Réussite personnelle Publicité Direction Droit Entreprise
Tout
Les plus pertinents  
Quality is more important than what they say though but I wonder at wich point.

Everything seems to be true in it's way

Un problème est survenu. Veuillez réessayer dans quelques minutes.
I say the 22 laws likely hold true in practice, but the author's supporting arguments are far from scientific. Huge conclusions drawn from a lot of vague data - eg. "they changed their marketing and 8 years later started to decline".
Still worth reading though.

The 22 laws are solid, but the reasoning is weak

Un problème est survenu. Veuillez réessayer dans quelques minutes.
Some interesting ideas and concepts, but a vast majority of the examples are out dated and many of the successful companies highlight are now out of business!

A little out dated.

Un problème est survenu. Veuillez réessayer dans quelques minutes.
Recommended reading for anyone interested in marketing or running a business.

I’ve listened to this 3 times now and will probably keep coming back.

Outdated examples, timeless advice.

Un problème est survenu. Veuillez réessayer dans quelques minutes.
This book is great. Well performed and very succinct. The only issue is that some of the examples are quite dated. But the meat of it still holds true. Would definitely recommend.

Great if a little dated

Un problème est survenu. Veuillez réessayer dans quelques minutes.
Concise, straight to the point, actionable, and great value information. You will surely love it.

I highly recommend.

Un problème est survenu. Veuillez réessayer dans quelques minutes.
Some of this book is good, don’t get me wrong. A good third of the book, however, is the authors’ repeated assertion that a bunch of businesses will fail because they opted for a line extension strategy (this was written decades ago), and in 2021 many of those companies are now the market leaders in their industries. The companies whose strategies they praised are invariably gone (often acquired by the companies the authors said were going to fail). There’s logic to what the authors claim from a late-80s / early-90s perspective, but many of these laws of marketing have since been… muted.

Outdated & Wrong

Un problème est survenu. Veuillez réessayer dans quelques minutes.
The author’s attempts to predict the future of marketing and business were very wrong in many instances. The world of marketing has evolved beyond what most of these laws preach, rendering them irrelevant and possibly even damaging to follow. Take these laws with a grain of salt, do yourself a favour and read more recently published books on marketing.

No longer relevant

Un problème est survenu. Veuillez réessayer dans quelques minutes.