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The Automatic Customer

Creating a Subscription Business in Any Industry

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The Automatic Customer

Auteur(s): John Warrillow
Narrateur(s): Don Hagen
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Entrepreneurship Marketing Marketing et ventes Petites entreprises Réussite personnelle Entreprise Carrière Service à la clientèle Gestion Direction Publicité

Ce que les critiques en disent

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)
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I listened to this book several times. There is a lot of good information in here. The topic is a little narrow, but the author does a good job at keeping it interesting. The narration is really good as well.

The only complaint I have is that at times, it seems the author was stretching a bit to find examples of industries in which the subscription model will work. I think he's correct for the most part, but a few of the examples were a bit of a reach. I wouldn't let that hold you back from purchasing the book. It's still really good.


#Audible1

Excellent book.

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