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The Burger King

A Whopper of a Story on Life and Leadership

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The Burger King

Auteur(s): Jim McLamore
Narrateur(s): BJ Harrison
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À propos de cet audio

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King.

Inside, find out:

  • How Burger King managed to create the worst advertising campaign of 1985
  • What Burger King shares with Pitbull, Scarface, and Marco Rubio
  • Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life - personal values, impacting the people around you, and juicy hamburgers.

©2020 James McLamore (Tucker McCormack) (P)2020 Tantor Affaires Aventures culinaires Développement commercial et entrepreneuriat Entrepreneurship Nourriture et vin Professionnels et universitaires
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For the most part, this was a pretty interesting listen. Covers not only the history of Burger King, but also the impetus for fast food, and the evolution of an industry. There are walk on roles for Ray Kroc (McDonalds) and Dave from Wendy’s (yes, that Dave). The last part of the book was all about corporate ownership by publicly traded companies, hostile takeovers and poison pills … while the brand suffered. I checked out at this point.

Home of the Whopper

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I couldn't finish the book. It's a very interesting story about Jim's journey with Burger King and how the industry grew through the 60's. Unfortunately, it's dry and organized in a way that makes it hard to chronologically follow, He doesn't write with a personal voice and it reads like a textbook, instead of a memoir.
I appreciate his candid account of events, but oh man, it's so dry! I still had 4 hours left when I had to abandon it.

interesting story, but not well written

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