Imagine the moment: You enter a bookstore and make your way to that aisle. There it is, crisply typeset and beautifully displayed, quietly announcing its promise to passersby.

It looks so perfectly legitimate. From its humble origins as little more than an intriguing notion in your mind, your idea has developed into a tangible book in a store. Editors, publishers, and copy experts have all poured over it, partnering with you in the process. You watch as a perfect stranger scoops it up, browses for an endless moment, then carries it to the counter. Your words and your world are about to become a part of a stranger’s internal intellectual life.

There is something special about being a writer. Yet the process is not mystical - it’s just hard work. Here is how you can do that hard work intelligently, from a writer who loves the craft and has a publishing history to show for it.

Douglas Kruger is the author of 12 commercially published books, with four separate publishers on three different continents. His topics span business, wealth, leadership, politics, and philosophy. In this surprisingly quick, surprisingly thorough, surprisingly humorous little guide, he covers the practical how-to of writing and publishing your nonfiction book, as well as providing simple but profound insights on how to elevate the quality of your writing.