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The Content Trap

A Strategist's Guide to Digital Change

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The Content Trap

Auteur(s): Bharat Anand
Narrateur(s): Jason Culp
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À propos de cet audio

 “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores

Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

Includes a PDF of Images, Charts, and Graphs

Praise for The Content Trap

“A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG

“The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal Commerce électronique Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Réussite personnelle Sciences sociales Éducation Études des médias Entreprise Commerce Gestion Du contenu qui fait réfléchir Innovation Carrière Marketing
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I feel smart listening to this. But seriously, if you’re ahead of the curve in a lot of ways from other marketers following best practices if you read this book.

Love the PDF of all the graphs and data to refer to, and the informative headers (ie table of contents) in the chapter section of the audible app. Makes reviewing the material a lot easier, afterwards! Great job on this! 👍🏻

Superb research and quality audiobook

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not a quick read or listen but an absolutely incredible book. no book better breaks down what it really takes to succeed in a digital environment and better shows you the how many rational and logical decisions you are making are wrong and actually leading to your demise. stop what you are doing and start reading this book.

One of the best books I have ever read

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the book gives me new perspective on businesses and how to develop my ideas further

great knowledge

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Great book, well explained, but hard to finish because of narration… Despite that, the book is full of ideas and examples… worth to deeply study and apply some parts.

Great book, well explained, but hard to finish

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