STOP CHASING PROFITS. START SOLVING PROBLEMS.

In 2010, Will Owen started a business from his garage with no formal education, no venture cap money and a string of failed businesses behind him.

Today, Will is a ten-time patent holder and founder of JetBoatPilot, a multi-million dollar global brand and the gold standard for products and education within their niche.

How did he do it? He ignored the traditional "business-first" playbooks and committed to one radical, unwavering rule: Put the customer’s problem before the company’s profit.

In The Customer First Business, Will Owen reveals the step-by-step roadmap he used to transform a niche passion into a market-leading powerhouse. You’ll learn how to stop being a "salesman" and start being a "solution-provider" by mastering three core pillars:

SERVE THE NICHE: How to find your customers, earn their trust, and become a respected voice in any community before you ever ask for a dollar.

SOLVE THE PROBLEM: Why the best products aren't "innovated" in boardrooms—they are discovered by listening to the frustrations of your customers.

SCALE THE GROWTH: How to build a world-class infrastructure, from professional web presence to fanatical "Customer Care," that turns one-time buyers into lifelong ambassadors.

Filled with "Big Brother" advice on everything from surviving 100% commission sales to managing the weight of success, this book is a masterclass in modern entrepreneurship.

The Customer First Business proves that you don't need a degree or a huge bank account to win. You just need to listen. Because when you solve your niche's problems, the profit takes care of itself.