The Customer Mission
Why It’s Time to Cut the $*&% and Get Back to the Business of Understanding Customers
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
30 jours d'essai gratuit à Audible Standard
The Customer Mission
Acheter pour 14,68 $
-
Narrateur(s):
-
Andrea Olson
-
Auteur(s):
-
Andrea Belk Olson
À propos de cet audio
Every business school, venture school, and entrepreneurial program drives home the message of “increasing sales”. There’s no question that cash flow, cost reductions, capital injections, and a myriad of other mechanisms play a part in organizational growth. When taking the mind-set of “we need more sales”, it centers on the premise that what you currently offer is your only source of profit and that simply more of the same will generate the returns sought. The customer isn’t part of the equation. This audiobook examines the concept of redefining the customer and redesigning your organizational growth strategy around the customer, creating a culture of innovation and uncontested differentiation.
©2018 Andrea Olson (P)2019 Andrea Olson