Gratuit avec l'essai de 30 jours
-
The Digital Helix
- Transforming Your Organization's DNA to Thrive in the Digital Age
- Narrateur(s): Michael Gale
- Durée: 8 h et 9 min
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
The Digital Helix
Acheter pour 17,12$
Aucun mode de paiement valide enregistré.
Nous sommes désolés. Nous ne pouvons vendre ce titre avec ce mode de paiement
Description
Wall Street Journal best seller
Thrive in the digital age
Digital transformations are everywhere: business to business, business to consumer, and even government to citizens. Digital transformation promises a bridge to a digital future, where organizations can thrive with more fluid business models and processes. Less than 20 percent of organizations are getting digital transformations right, but these digitally transformed organizations can deliver twice as fast as other organizations, cut OPEX by over 30 percent, and have seen a near-immediate doubling in brand value. The power to act faster and do it better than before sits at the heart of truly digitally transformed organizations.
In The Digital Helix, authors Michael Gale and Chris Aarons explain the specifics of digitally transforming your organization - from the role of the digital-explorer leader in using information to empower the organization to move better and faster to shifts in sales, marketing, communications and leadership, product development, and service and support.
The Digital Helix is a practical guide to bringing all the key functions together and includes guidance on developing a digital culture from the ground up - making it part of your company’s DNA - and the mindset tools needed to bring your organization into the digital-first age. Creating this digital-first DNA for your organization will allow you to not only embrace the digital age but thrive in it.