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Description

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

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Moyenne des évaluations de clients

Au global

  • 4.5 out of 5 stars
  • 5 étoiles
    62
  • 4 étoiles
    23
  • 3 étoiles
    6
  • 2 étoiles
    3
  • 1 étoile
    1

Performance

  • 4.5 out of 5 stars
  • 5 étoiles
    57
  • 4 étoiles
    18
  • 3 étoiles
    4
  • 2 étoiles
    1
  • 1 étoile
    1

Histoire

  • 4.5 out of 5 stars
  • 5 étoiles
    55
  • 4 étoiles
    16
  • 3 étoiles
    8
  • 2 étoiles
    2
  • 1 étoile
    1
Trier :
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Unsettling

Non bias, unsettling truth about the companies that surround our current lives and careers. Will share with my team and colleagues.

1 personnes sur 1 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Insightful

Really interesting reading the different perspective of the 4 big giants - the good and more interesting the bad that people are not fully aware. #Audible1

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Great book

I had high expectations for this book, and it met and exceeded them! Galloway's insight into the business decisions and the thinking of these four influential companies kept me interested beginning to end. #Audible1

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Fascinating perspective

Scott Galloway allows you to look at these tech giants with fresh eyes, giving you a nuanced view of how they got where they are today. It's easy to use their products and services throughout your day without thinking much about the power these companies have over you. Scott shines a light on the power.

 #Audible1

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars

great book. good insight for a young entrepreneur.

good read/listen overall. the book skirts alot of topics and important facets. Not a deep dive but a great overview. glad I purchased.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

An Unexpected Treat

I picked up this audiobook solely based on its cover, thinking it would be interesting to learn about the world’s most iconic companies. The history of “the four horsemen”, as the author calls them, is only a part of the story. The other half of the book, the better half in my opinion, is when the author compares the horsemen with other seemingly successful businesses like Uber and Airbnb. He closes with suggestions on how a budding entrepreneur can make adjustments in their work life to build a better career. This is a great book!

  • Au global
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars

the worst book I have ever read/heard

this book offers nothing to the reader, it is a huge rant on everything in the world seems like the author was really depressed in life. he is a renowned business professor but this book sucks. also the reader feels like he is half ready to roll over overall this book is one of the worst things I have read in a long time !! I left listening to it mid way could not continue till the end

  • Au global
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

Phenomenal!

The perfect realization of society and our digital age. A must read for anyone interested in tech and just being successful.

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars

An interesting way to view the big 4 tech giants.

This was a great commentary on the big tech firms and the darker side that is usually not discussed given their tremendous success stories.

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

So good

This was so inspiring and through, and as a high school student I recommend this for people of all ages.

Trier :
  • Au global
    1 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Pierre Gauthier
  • 2018-02-25

Disorganized and Diappointing!

In this stretched out and longish essay, Scott Galloway, a university professor who has himself dabbled in business, takes on what he calls the four Horsemen of the Apocalypse: Amazon, Google, Apple and Facebook.

His style is akin to fireworks with a multitude of strong assertions and striking statistics. Among other things, he has an outlandish fascination with cap value and refers to it again and again, as if the stock market were a dependable indicator of long term trends in economics. Who really cares what firm first reaches the trillion-dollar level?

Consequently, the book’s overall presentation is disorganized, with no consistent train of thought. This is compounded by the fact that the last chapters deal at length with career advice to young business professionals, that has nothing to do with the book’s proclaimed topic.

Professor Galloway is excessively personal and comes out as being overly proud of his present status as guest speaker in multiple events across the world. He spends much time describing elements that have little to do with the book’s topic, for instance his strange endeavour to take over and hollow out the New York Times, among other things by selling its Manhattan headquarters.

Overall, there is no reason to recommend to anyone to invest time and money in this overblown work.

Trier :
  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Joe Walsh
  • 2017-10-16

So Smart and well written!

Galloway has a great voice as a writer. The insights and the data in the book are balanced with humor. Loved the career advice. This is a must read for business professionals.

9 personnes sur 9 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Samuel G.
  • 2017-10-13

great perspective and insight

Good read and highly insightful and thoughtfully narrarated. has some directional opinions but for the most part a great read.

5 personnes sur 5 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • C. R. Hoyle
  • 2017-10-11

Very timely

With these 4 companies dominating so much of American and global life this is a great book to get more familiar with their strategies and goals. Very well written and entertaining.

5 personnes sur 5 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • James Kaiser
  • 2017-11-03

Great book

Overall a great listen. Good insight into the future “lords” of our economy. I do wish Scott narrated it though.

4 personnes sur 4 ont trouvé cette évaluation pertinente

  • Au global
    3 out of 5 stars
  • Performance
    1 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Patrick
  • 2018-01-19

Pessimistic and narrow minded

If you’re an entrepreneur hoping to learn valuable insights into how “the four” operate... this book will provide them...

However you’re going to have to reverse engineer those insights from all the negative pessimistic things Scott has to say first.

Most information he gives about the companies is punctuated by a personal, narrow minded, judgement about how the companies are “evil” and nearly everything they do is “disrupting jobs” and taking advantage of people.

He’s convinced:

- Virtual Reality is basically the dumbest investment Facebook has ever made
- Robots and AI are going to steal all our jobs
- People only like Apple because they think iPhones will get them laid more

SUMMARY

If you’re and entrepreneur who admires these companies, doesn’t think Steve Jobs was (“an ***hole”, and wants to “make a dent in the universe” ...

Get something else instead.

Suggestions:

- Shoe Dog
- Onward
- The Everything Store
- Steve Jobs
- Elon Musk
- Titan

42 personnes sur 50 ont trouvé cette évaluation pertinente

  • Au global
    1 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    1 out of 5 stars
  • L
  • 2017-10-22

Good info but obnoxious views

The author lays out interesting facts, but a lot of the story, views, and perspectives are sort of dumb or overly dramatized. I’m only going to finish it to not waste the download.

22 personnes sur 26 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Brian Schwab
  • 2017-10-27

Funny, informative and current

Great book. Easy read/listen. Very entertaining while providing a ton of useful information, facts and insights. I’m buying four hard copies for my kids.

8 personnes sur 9 ont trouvé cette évaluation pertinente

  • Au global
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Histoire
    5 out of 5 stars
  • Luis Lopez
  • 2017-10-20

Very insightful. Recommended!

Very insightful set of opinions on "the 4". Made valid, good points and correlations on things we are exposed to everyday, but don't really notice. I will DEFINITELY recommend this book to friends, students and contacts. The narrator was good, although I really expected and was looking forward to hear Professor Galloway in the narration. Probably the best book I have read this year. Kudos to professor Galloway! May there be more!

8 personnes sur 9 ont trouvé cette évaluation pertinente

  • Au global
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    4 out of 5 stars
  • Melissa Every
  • 2017-11-05

Interesting presentation

Interesting book, amusing presentation. Galloway, is a NYU professor, so misses few opportunities to virtue signal and proselytize his Marxian visions of utopia. What he lacks in understanding of economics, he makes up for in insights on their business. Still, an entertaining listen.

15 personnes sur 19 ont trouvé cette évaluation pertinente

  • Au global
    1 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    1 out of 5 stars
  • Leander
  • 2017-10-03

This guy is pretty angry about things

The author basically sums up what you already know about each company and then hates on them.

The narrator does a good job however.

20 personnes sur 26 ont trouvé cette évaluation pertinente