Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. In this 8th anniversary edition you'll hear not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.

Published first in 1912, Psychology of the Unconscious was one of the most important stepping stones in the development of Jung’s thought and practice. It has a long subtitle: A Study of the Transformations and Symbolisms of the Libido. A Contribution to the History of the Evolution of Thought. This expressed the underlying impetus - a break from the view of the libido and its functions as taught by Sigmund Freud, which Jung had earlier adopted. It was from this point that the two approaches, which came to be known as the Swiss and Viennese schools, emerged.

There’s a reason you were drawn to this audiobook. Maybe you’re dissatisfied with what you’ve been told you “should be”. Maybe you know there’s something bigger out there, waiting for you, but the people in your life just don’t understand. Maybe you feel crazy or alone, like part of you is dying. You’re not dying. You’re just waking up. Even if you have seen my content before, it's time to strap in and hold on tight because this is not your average text. It’s your soul’s reminder of how powerful you are, and of how much you already know!

Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.