His real name was Earl Simmons. As a child, he placed higher on tests than his fellow students and liked to spend mornings with his mother and sisters playing games and making pancakes. But for young Earl - a boy growing up on the streets of Yonkers, New York - that kind of childhood didn’t last long. Beatings, abuse, and neglect very soon had him moving on to other things, like robbing, stealing, drugs, and, eventually, jail. Along the way, however, he found a talent and a passion for rhyme.

For the first time, Gucci Mane tells his story in his own words. It is the captivating life of an artist who forged an unlikely path to stardom and personal rebirth. Gucci Mane began writing his memoir in a maximum-security federal prison. Released in 2016, he emerged radically transformed. He was sober, smiling, focused, and positive - a far cry from the Gucci Mane of years past. Born in rural Bessemer, Alabama, Radric Delantic Davis became Gucci Mane in East Atlanta, where the rap scene is as vibrant as the dope game.

Fat Joe is a hip-hop legend, but this is not a tale of celebrity; it is the story of Joseph Cartagena, a kid who came of age in the South Bronx during its darkest years of drugs, violence, and abandonment, and how he navigated that traumatizing landscape until he found—through art, friendship, luck, and will—a rocky path to a different life. This memoir, written in Joe’s own intensely compelling voice, moves with the momentum of pulp fiction, but underneath the tragicomedy and riveting tales of the streets and the industry is a thought-provoking story about a generation of survivors.

Rick Ross is an indomitable presence in the music industry, but few people know his full story. Now, for the first time, Ross offers a vivid, dramatic and unexpectedly candid account of his early childhood, his tumultuous adolescence and his dramatic ascendancy in the world of hip-hop.

In his early 20s, Curtis Jackson, known as 50 Cent, rose to the heights of fame and power in the cutthroat music business. A decade ago, the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network - the most lucrative deal in premium cable history.

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, best-selling author of The 48 Laws of Power, to write a "bible" for success in life and work based on a single principle: fear nothing. With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin', as well as examples of others who have overcome adversity through understanding and practicing the 50th Law.

Rick Ross is a hip-hop icon and a towering figure in the business world, but his path to success was not always easy. Despite adversity and setbacks, Ross held tight to his vision and never settled for anything less than greatness. Now, for the first time, he shares his secrets to success, offering his own life as a road map to listeners looking to build their own empire.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Jay-Z: Made in America is the fruit of Michael Eric Dyson’s decade of teaching the work of one of the greatest poets this nation has produced, as gifted a wordsmith as Walt Whitman, Robert Frost and Rita Dove. But as a rapper, he’s sometimes not given the credit he deserves for just how great an artist he’s been for so long.

Continuously available in print since 1968, this novel has become embedded in progressive anti-racist culture with wide circulation of the book and hotly debated film. A literary classic, The Spook Who Sat by the Door is a strong comment on entrenched racial inequities in the United States in the late 1960s. With its focus on the “militancy” that characterized the Black Power movement of the 1960s and 1970s, this is the story of one man’s reaction to ruling-class hypocrisy.

He wasn’t known to mainstream audiences, even though he worked with renowned acts like D’Angelo and Erykah Badu and influenced the music of superstars like Michael Jackson and Janet Jackson. He died at the age of 32, and in his lifetime he never had a pop hit. Yet since his death, J Dilla has become a demigod: revered by jazz musicians and rap icons from Robert Glasper to Kendrick Lamar; memorialized in symphonies and taught at universities.

In this often violent but always introspective memoir, Mobb Deep’s Prodigy tells his much anticipated story of struggle, survival, and hope down the mean streets of New York City. For the first time, he gives an intimate look at his family background, his battles with drugs, his life of crime, his relentless suffering with sickle-cell anemia, and much more.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

In Creative Quest, Questlove synthesizes all the creative philosophies, lessons, and stories he's heard from the many creators and collaborators in his life, and reflects on his own experience, to advise listeners and fans on how to consider creativity and where to find it. He addresses many topics - what it means to be creative, how to find a mentor and serve as an apprentice, the wisdom of maintaining a creative network, coping with critics and the foibles of success, and the specific pitfalls of contemporary culture.

There are rappers who everyone loves and there are rappers who every rapper loves, and Corey Woods, a.k.a. Raekwon the Chef, is one of the few who is both. His versatile flow, natural storytelling, and evocative imagery have inspired legions of fans and a new generation of rappers. Raekwon is one of the founding members of Wu-Tang Clan, and his voice and cadence are synonymous with the sound that has made the group iconic since 1991.