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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
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Description
Capture, convince, and close - scientifically.
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMap™: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
- Written by the founders of SalesBrain who pioneered the field of neuromarketing
- SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
- Includes guidance for creating your own neuromarketing plan
- Advance your business or career by creating persuasive messages based on the working principle of the brain
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Ce que les auditeurs disent de The Persuasion Code
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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- Jérôme L.
- 2019-10-17
Très bien expliqué!
J'ai beaucoup aimé ce livre et la façon dont il est structuré. On arrive très bien à comprendre les techniques employés, notamment par le bias d'exemples clairs, et on commence aussi à mieux comprendre comment notre cerveau fonctionne. Pas facile par contre de retenir tous les termes médicaux, mais ce n'est pas requis pour apprécier ce livre et, surtout, le mettre en pratique. Je le recommande à tous les gens en marketing, qui veulent comprendre avec plus de nuances ce qui fait « bouger » les gens et génère l'action désirée.
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