Page de couverture de The Power of Little Ideas

The Power of Little Ideas

 Aperçu
Essayer pour 0,00 $
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
Accédez à des promotions et à des soldes exclusifs.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

The Power of Little Ideas

Auteur(s): David Robertson, Kent Lineback
Narrateur(s): Graham Winton
Essayer pour 0,00 $

Après 30 jours, 14,95$/mois. Annulable en tout temps.

Acheter pour 22,26 $

Acheter pour 22,26 $

À propos de cet audio

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it and apply it when it will give them a competitive advantage. This distinctive approach has three key elements:

  • It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive
  • The complementary innovations work together as a system to carry out a single strategy or purpose
  • Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way

In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

©2017 David C. Robertson (P)2017 Recorded Books Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Prévision et planification stratégique Réussite personnelle Entreprise Innovation Carrière Gestion Inspirant Direction
Pas encore de commentaire