The Private Pay Practitioners Playbook

Are you tired of insurance hassles, low reimbursement rates, and working harder while earning less?

The Private Pay Practitioners Playbook gives you everything you need to build a thriving practice that serves your ideal clients while creating the financial freedom you deserve.

Private pay isn't a dream. It's a decision.

Written by D.J. Burr, LMHC, LPC—founder of the 15,000+ member Private Pay Practitioners community—this isn't theoretical advice. It's battle-tested strategies from someone who's built a successful private pay practice and helped hundreds of therapists do the same.

What You'll Discover:

• The 3 myths keeping therapists stuck in insurance systems
• Step-by-step frameworks for identifying your ideal clients
• Word-for-word scripts for consultations, networking, and difficult conversations
• Proven referral systems that generate consistent clients without feeling "salesy"
• Innovative service models beyond the traditional 50-minute session
• Time management strategies that prevent burnout while maximizing income
• Ready-to-use templates and systems you can implement immediately

Perfect for:

• Therapists considering the transition to private pay
• Solo practitioners struggling with inconsistent income
• Clinicians tired of insurance limitations and administrative burden
• Mental health professionals ready to build practices aligned with their values

What Makes This Different: Most business books for therapists are either too generic or too tactical. This playbook gives you both the strategic framework AND the practical tools—complete with real case studies, implementation timelines, and comprehensive templates.

Whether you're just starting out or ready to transition from insurance panels, this playbook provides the roadmap to build a practice that serves your clients at the highest level while creating the life you actually want to live.