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The Robert Collier Letter Book

Auteur(s): Robert Collier
Narrateur(s): John Edmondson
Durée: 12 h et 12 min
Catégories: Affaires, Marketing

CDN$ 14,95 par mois; les 30 premiers jours sont gratuits. Annulable en tout temps.


The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

©2015 Robert Collier (P)2015 Majestic

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  • Darien Gaston
  • 2019-08-02

Great formula for copywriting!!

This is an incredible read showcasing a plethora of examples that expound on a fundamentally sound formula for copywriting.

However, with that being said, I believe you'd get more from purchasing the hard copy. I think seeing the text would do more for the reader than listening to it.