How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

From the creator of the wildly popular blog Wait but Why, a fun and fascinating deep dive into what the hell is going on in our strange, unprecedented modern times.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online—maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high-stakes self-improvement based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this. In Don’t Trust Your Gut, Seth Stephens-Davidowitz reveals just how wrong we really are when it comes to improving our own lives.

There is no cure for the human condition: life is hard. But Kieran Setiya believes philosophy can help. He offers us a map for navigating rough terrain, from personal trauma to the injustice and absurdity of the world. 

How can you reconcile yourself with the lives you will never lead, with possibilities foreclosed, and with nostalgia for lost youth? How can you accept the failings of the past, the sense of futility in the tasks that consume the present, and the prospect of death that blights the future? In this self-help book with a difference, Kieran Setiya confronts the inevitable challenges of adulthood and middle age, showing how philosophy can help you thrive. You will learn why missing out might be a good thing, how options are overrated, and when you should be glad you made a mistake.

This pioneering account sets out to understand the structure of the human brain - the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the "rational" side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. 

Since September 11, 2001, the Western world has been preoccupied with Islam and its role in terrorism. Yet, public debate about the faith is polarized. One camp praises "the religion of peace", while the other claims all Muslims are terrorists. Canadian human rights activist Yasmine Mohammed believes both sides are dangerously wrong. In Unveiled: How Western Liberals Empower Radical Islam, Yasmine speaks her truth as a woman born in the Western world yet raised in a fundamentalist Islamic home. Despite being a first-generation Canadian, she never felt at home in the West.

 
In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church.  

“An exceptional book” (Helen Fisher) by a leading evolutionary psychologist and sex researcher that lays out a new theory of sexual conflict, exposing the roots of the dangerous dynamics that underpin men’s predatory behavior - and what can be done to address it.