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The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

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The Storytelling Edge

Auteur(s): Joe Lazauskas, Shane Snow
Narrateur(s): Chris Sorensen
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Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care - in work and in life.

©2018 Contently, Inc. (P)2018 Gildan Media Communication d'entreprise Communication et habilités sociales Divertissement et arts de la scène Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Service à la clientèle Entreprise Gestion Divertissement Direction Carrière Business Relationships
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“His therapist developed a concern that his patient had possibly developed a romantic interest in a piece of content software.” could well be the greatest line I’ve ever heard read out loud. If you’re interested in Storytelling get this!

This an amazing book.

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Some much to do with trends and correlating them with causation with anecdotal stories of success in hindsight. Save your time and spend it elsewhere.

Low Level Knowledge

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I don't leave reviews often. This book demonstrates to you how a story can be told effectively. It's a must-read for marketing professionals worldwide.

Excellent Living Examples of Impactful Storytelling

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It kept emphasizing the importance of stories throughout the book, but didn’t have the information or framework to create stories. The stories told didn’t grab my attention and I kept loosing them half way.

Not worth it- Only emphasizes the importance of stories, but doesn’t tell how to create good stories

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