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The Thank You Economy

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The Thank You Economy

Auteur(s): Gary Vaynerchuk
Narrateur(s): Gary Vaynerchuk
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À propos de cet audio

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers
Commerce électronique Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Entrepreneurship Marketing Marketing et ventes Réussite personnelle Service à la clientèle Économie Commerce Entreprise Marketing numérique
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Great book, Gary provides great commentary as he narrates as well which is a real treat!

Loved It

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Listening to this again after having read it six years ago, everything in here continues to hold true and is the foundation of how business is done online today.

Great read.

He predicted it all...

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This books is a 10/10 read/listen just like all of Gary Vaynerchuk's books. If you haven't listened to this yet you are missing out on money. Seriously, give this a listen/read it is 100% worth it.

10/10

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Companies and platforms may be a bit dated but the message has aged well and still is still relevant.

Older book but still worth a listen.

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With his dynamic delivery and enthusiastic personality, you can't help but like Gary. Even though this book is 6yo now, it's still relevant to the current economy. Thanks for this great addition to my library. You can see he restrained himself from cursing on this one.

Very funny and educational as always, love it!

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This is definitely worth the listen. If nothing else, it confirms Gary Vee's wisdom as much of the content was written before the platforms he discusses became mainstrean.

Worth the listen

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Gary shows how social media has brought back word of mouth marketing better than ever in this guide to making business better.

Still needed book

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Highly recommend this book. It was a great listen, very informative with lots of great nuggets and takeaways.  Jeffrey (Jeff) C. Marr Heart Health Coach / Keynote Speaker / Business Consultant

Gary Vee is the best

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Gary not only narrates the book , but he also gives you lots of off the script content In the book . This is worth it even 10 years later it’s original release it’s still relevant

Excellent

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its short and to the point. Don't just listen - impliment. Follow up and be organic in reponses.

Gary was bang on. then. now. later

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