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Total Competition

Lessons in Strategy from Formula One

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Total Competition

Auteur(s): Ross Brawn, Adam Parr
Narrateur(s): Adam Parr, Peter Noble
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À propos de cet audio

 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.

Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.©2016 Ross Brawn, Adam Parr (P)2017 Simon & Schuster Audio UK Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Gestion et leadership Réussite Sportifs Sports automobiles Entreprise Gestion Direction Course Célébrité Sport Management Strategy

Ce que les critiques en disent

‘A fascinating insight’ (Giles Richards)
'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.' (Edd Straw)
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Les plus pertinents
Excellent insight for anyone in management of people or projects.

As well as lots of interesting views and stories... Ross reflecting on his past.

Excellent insight for anyone in management of people or projects.

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great audiobook for anyone working in operations in major compagnies. Aside from KPIs' and people management, all level managers get caught up in companies politics often forcing them to make a choice between their values and their career goals.

operations mindset to its finest

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my only wish was chapters were labelled properly. very relatable to world outside f1. a pdf would have been beneficial to support concepts.

buying the book now

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