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Traffic

Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral

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Traffic

Auteur(s): Ben Smith
Narrateur(s): Ian Putnam, Ben Smith
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À propos de cet audio

 “Engrossing and suspenseful." —The New York Times

“Expertly pulls readers in.” —The Guardian

“Smith sharply chronicles the revolutionary moment.” — Financial Times

The origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of HuffPost and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society

If attention is the new oil, Traffic is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York City, rather than Silicon Valley, might become tech’s center of gravity. There, Nick Denton’s merry band of nihilists at his growing Gawker empire and Jonah Peretti’s sunnier team at HuffPost and BuzzFeed were building the foundations of viral internet media. Ben Smith, who would go on to earn a controversial reputation as BuzzFeed News’s editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit.

Traffic explores one of the great ironies of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart initially seemed like minor characters in the narrative in which Nick and Jonah were the stars. But today, anyone might wonder if the op­posite wasn’t the case. To understand how we got here, Traffic is essential and enthralling reading. Culture populaire Sciences sociales Études des médias Entreprise Capitalisme
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A sad account. The low life appeal to appetites for gossip, trash, and non-news during the early days of the internet.

Tawdry, trite, & trashy

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I'm usually pretty choosy when buying books, but I bought this one on an impulse. I noticed something was off about the book from the beginning, but gave it the benefit of the doubt for six chapters, and now I just can't listen to any more of it. I feel sorry for the narrator who had to drone on about a bunch of shallow uninteresting people plodding along from one digital venture to another. Their claim to fame was figuring out that the internet could be used to spread gossip. Wow, such outside-the-box thinking. Their mothers must be so proud. Maybe the author was eventually going to say something insightful about digital media, but at this point, I don't care. I just want to get back to my life.

Six chapters in, and I'm done. An unappealing story, told in a very tedious manner.

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Very interesting article if you’re interested in this kind of thing. The inside track on how web 2.0 came to be.

The story of how web 2.0 came to be

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