Transform: A Practical Guide to Implementing The Product Operating Model

Most organizations fail at transformation because they can't translate theory into practice. This book changes that.

In today's rapidly evolving market, companies know they need to become product-led organizations—but the path from project-based thinking to a true Product Operating Model remains elusive. While leadership teams understand the "why" of transformation, they struggle with the "how."

Transform bridges this critical gap, providing a field-tested roadmap for implementing a sustainable Product Operating Model that actually works. Through the compelling narrative of GlobeTrans, a logistics company navigating real-world transformation challenges, you'll discover:

• Why most transformations fail despite good intentions and how to avoid common pitfalls
• The MELT framework (Metrics, Events, Logs, Traces) for creating true observability in your product and organization
• Discovery-driven practices that ensure you're solving the right problems, not just building faster
• Practical tools and templates for aligning teams, measuring success, and driving continuous improvement
• AI-powered approaches to modernize product discovery and accelerate innovation

Unlike theoretical books that offer aspirational advice, Transform delivers battle-tested strategies through a unique blend of storytelling, frameworks, and implementation guides. Whether you're a product leader driving organizational change, an executive navigating digital transformation, or a team member trying to make sense of shifting paradigms, this guide provides the practical wisdom to turn transformation goals into tangible results.

It's time to move beyond process theater and build a product organization that delivers real value.